"I love to work out—it's my therapy," Kim Kardashian tells Vogue over the phone this weekend. Longtime watchers of various Kardashian shows over the years will know that the second-eldest sister has always had a strong fitness game : On her current Hulu series, The Kardashians, you can often catch the star and business mogul squeezing in some intense new workout with her sisters, usually under the guidance of an A-list trainer. Given Kardashian's well-documented obsession with health and wellness, it was only a matter of time before she evolved her Skims brand into the athletic space.
Naturally, Kardashian wanted to bring a fresh point of view to Nike fabrications. Where the legacy athletic brand excels in moisture-wicking fabrics and stretchy comfort, Skims aimed to bring more sleek, design-forward touches to the mix. "We know what they do well, and they know what we do well," says Kardashian. "We wanted to bring our DNA into activewear. Our style lines are really clean and simplistic, and very true to the Skims style, with some square necks and thinner straps."
The top athletes that NikeSkims tapped for their debut campaign, meanwhile, also reflected this diverse range of needs and styles. The first campaign video, titled Bodies at Work , was directed by Janicza Bravo, and features more than 50 athletes from across Nike's portfolio—including Serena Williams, Chloe Kim, Sha'Carri Richardson, Jordan Chiles, Madisen Skinner, and more, all of whom sport a variety of pieces, from the zip-up hoodies to the stretchy shorts. "I love the quality, and how it moves with me and supports me in all the right areas," says American gymnast Jordan Chiles of the pieces. "I feel sleek, comfortable, and completely myself." Snowboarding pro Chloe King adds, "You can definitely tell NikeSkims is made for women—I think that's the biggest thing."
With the official launch date coming up this Friday, consumers and Kardashian fans will soon have the opportunity to dress like a star athlete, too. Until then, Kardashian delves further into the inspiration for the brand below—and dishes on her go-to exercise, workout playlist, and what she herself wears to the gym.
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