Bethesda Shark Tank Winner Opens Selfie-friendly Store In Rockville

Bethesda, Maryland-based Collars ⁘ Co., a specialized apparel website and store that won a $1 million investment from Mark Cuban and Peter Jones on ABC⁘s Shark Tank in 2023, is opening its first hometown store, in Rockville, showcasing its unusual apparel in a unique showroom.

Collars ⁘ Co. makes various lines of men⁘s and women⁘s clothing, including shirts, blazers, sweaters and pullovers. Its signature shirts are short-sleeved polo-style shirts, many with crisp, dress collars that can be worn alone, or under sweaters and sports coats, disguising their comfortable short-sleeved design. Most shirts cost between $80 and $90. Blazers cost around $400.

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