Whitmore, 36, who became her replacement as host of ITV's Love Island , has been a champion of the 'be kind' movement ever since, using her social-media platforms, with a combined following of two million fans, to, in her own words, 'call out the trolls'.
However, last Saturday she risked sabotaging her noble efforts when she used both Twitter and Instagram to attack a Mail on Sunday journalist.
Inevitably, Whitmore's action triggered just the sort of social-media trolling and vitriol that she says she despises.
The journalist asked Whitmore's representative if her young baby had been named Stevie, after Fleetwood Mac's Stevie Nicks
Walsh said she was planning a story about the suggestion that the child had been named after Fleetwood Mac's singer Stevie Nicks and wondered if Whitmore might comment.
'I hope you're keeping well in these crazy times,' Walsh wrote. 'We have been told by a number of sources that Laura has named her daughter Stevie Stirling (a nod to Stevie Nicks… It's a lovely name and very fitting). We are planning to publish this tomorrow and we would love to include a few lines from Laura and Iain as to how they settled on the name Stevie for their baby girl.'
Instead of a private reply, Whitmore posted an angry comment on her social-media sites, accompanied by a screenshot of Walsh's request.
Not exactly the kindness, respect and sense of caring for each other that Whitmore had urged of fellow women in her radio dedication to Caroline Flack: 'So, to listeners: be kind. Only you are responsible for how you treat others.'
Inevitably, Whitmore's attack on Walsh opened the floodgates of bile online. 'Scum', 'Vile filth' and 'gobs****' were among insults thrown at the reporter. However, other people pointed out that the journalist's request was polite and they asked Whitmore: 'What happened to "be kind" and "stop cancel culture"?'
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