MUMBAI (Reuters) - A 52-year-old Indian lingerie model is pushing e-commerce firms to hire older women for their advertising campaigns, challenging what she says are the ageist norms practised by many companies.
Geeta J, a former teacher who took to modelling when she turned 50, says she wants innerwear companies in India to be more inclusive and avoid featuring only younger women in their promotion drives.
"Are women no more fit to become a lingerie model past a certain age?," Geeta has said in an online petition on Change.org, captioned with the hashtags '#AgenotCage' and '#LingerieHasNoAge', which she started this year.
In case you are keeping track:
Gracie McGraw’s Lingerie Pic Removed From IG: Slams Troll Who Flagged It – Hollywood
“F whoever just flagged my Instagram picture and got it removed for ‘asking for sex.’ Sorry you’re afraid of the human body and someone who is confident in their own skin . My post was not selling sex at all. It was selling being comfortable with yourself. EFFFFFF OFFFFF,” Gracie wrote on the afternoon of March 23.
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“Finally found a bra that feels good . It’s so hard finding one that fits bigger boobs and CUUP does such a great job of being inclusive for bigger sizing. Thank you,” Gracie wrote. “Also I’m having to post this again because some little bi*!ch was afraid of a womxns body and flagged me for trying to ‘sell sex’ HA bye!!!! What about all these skinny influencer Instagram models posting half nude pics?
Men’s Underwear and Women’s Lingerie Market 2021 Is Booming Worldwide | Key Players:
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The lingerie model who's fighting ageism in fashion industry
While you're here, how about this:
Meet Geeta, A 52-YO Teacher Turned Lingerie Model
Have you ever noticed how most clothing and innerwear brands have younger models posing in their banners and advertisements? When we talk about inclusivity, one tends to focus just on gender, colour, and size – leaving the factor of age behind.
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“I was searching for a nice lacy lingerie set and activewear. I noticed that all the models showcasing them were, most probably in their 20s or 30s. Being a 40+ woman and an aspiring model, I pondered if lacy lingerie or lingerie, in general, was being sold as a commodity only for women in their 20s or 30s,” she writes.
Impact of COVID-19 on Lingerie Market by 2027 |Hanes, Gujin, CK, PVH Corporation – The
Lingerie Market research is an intelligence report with meticulous efforts undertaken to study the right and valuable information. The data which has been looked upon is done considering both, the existing top players and the upcoming competitors. Business strategies of the key players and the new entering market industries are studied in detail. Well explained SWOT analysis, revenue share and contact information are shared in this report analysis.
"Lingerie Market is growing at a High CAGR during the forecast period 2021-2027. The increasing interest of the individuals in this industry is that the major reason for the expansion of this market".
Lingerie Market 2021 Global Trends, Demand, Segmentation,COVID-19 Analysis and Opportunities
Facts & Factors (FnF) published a market research report on "Lingerie Market Overview By Trends, Industry Top Manufactures, Size, Industry Growth Analysis & Forecast Till 2026" includes 190+ pages research PDF with TOC including a list of table and figures in its research offerings.
FnF Research presents an updated and Latest Study on Lingerie Market 2020-2026. The report contains market predictions related to market size, revenue, production, CAGR, Consumption, gross margin, price, and other substantial factors. While emphasizing the key driving and restraining forces for this market, the report also offers a complete study of the future trends and developments of the market.
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Happening on Twitter
A 52-year-old Indian lingerie model is pushing e-commerce firms to hire older women for their advertising campaigns… https://t.co/MckRnx4rWx Reuters (from Around the world) Wed Mar 24 18:50:00 +0000 2021
This 52-year-old lingerie model is fighting ageism in India https://t.co/uITzCCiHNG https://t.co/ac5FQic2Pk Reuters (from Around the world) Wed Mar 24 14:50:00 +0000 2021
Indian lingerie model, 52, hopes to inspire inclusivity, change https://t.co/yaqqUxcqMN https://t.co/qjQy7uXMDq Reuters (from Around the world) Tue Mar 23 15:55:31 +0000 2021
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