Tomer Alpert pitched his business, Felt, on Shark Tank season 7. Felt is an app that lets users send personalised handwritten cards directly from their smartphones. He was seeking $200,000 for 6% equity on Shark Tank.
The app was available only on Apple devices at the time and was downloaded 60,000 times, earning a 4.5-star rating on the Apple App Store. Shark Kevin O'Leary offered $225,000 for a 10% equity stake. Tomer accepted the deal, but it did not close post-show.
According to The Shark Tank Blog , Felt is still in business and available on the iTunes Store and online. The social media accounts on Facebook and Twitter are active while pointing “toward a healthy, growing company.” Slash Gear reports that the app had over 69,000 reviews and a 4.7 rating in 2025.
According to the official website of Felt, they are also offering seasonal gifts along with the cards. These gifts include flowers, framed photo prints, stickers, bath products and coffee.
He has also co-founded other businesses in the past, including SiSTeR Technologies, which was aimed at "automatically creating videos from technical specs, pictures and full-motion videos for used and new vehicles."
According to The Shark Tank Blog , Alpert created the app back in 2013 to “bring more personalisation to our increasingly digital and detached lives. As it says on their website, “it's snail mail, reimagined for the modern world.”
The message is printed with premium paper and then mailed to the recipient. This not only saves a lot of time but also ensures that last-minute cards are made on time without you ever needing to leave home.
Shark Robert Herjavec expressed his scepticism about the pitch, as he believed the technology or idea was proprietary. Kevin O'Leary saw potential in the app as he already has a wedding business in his portfolio, HoneyFund. Kevin showed interest and believed that it could be a money maker if the maker partners with his ability to reduce customer acquisition cost to nearly zero.
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