Whatever Happened To Heidi Ho From Shark Tank?

Cheese is a staple food in many diets. Hence, it doesn't come as a surprise that the average American eats around 42 pounds of this dairy product per year. The thing is, many types of cheese aren't healthy due to their high saturated fat, sodium, and calorie content. Plus, most cheese is sourced from animals, and concerns have been raised about the treatment of these animals within the commercial farming industry. In an effort to improve these weak points, Chef Heidi Lovig developed non-dairy cheese and sold it under her brand, Heidi Ho. Unlike traditional cheese, Heidi Ho cheese is made from nuts, seeds, and veggies. It also offers a better texture and flavor than most vegan cheeses, which, by the way, do not melt like dairy-based cheese . Lovig had big ambitions for Heidi Ho, so she took her brand to "Shark Tank" in 2014.

Heidi Ho was founded in 2010, but it didn't become that big of a deal despite offering a healthier cheese alternative. Lovig managed to start selling her product line at Whole Foods, but to get more funding and boost production, she decided to pitch Heidi Ho on "Shark Tank." On Season 6, Episode 10, Lovig entered the tank with a very confident and straightforward presentation, which immediately caught the attention of the Sharks. Her samples further piqued their interest, but were these enough for her to land a deal?

In an interview with The Oregonian , Lovig disclosed that Greiner was very hands-on with their venture. "She's so smart, so savvy. She really has taught me a lot. She put a thick skin on me because the industry in general can be pretty greedy," she said. Their deal and partnership proved beneficial to the brand, as Heidi Ho quickly moved from a 900-square-foot working space to a 6,000-square-foot Portland warehouse in response to the skyrocketing demand. At that point, Heidi Ho seemed like it was heading to be one of the biggest success stories from "Shark Tank."

Surprisingly, Heidi Ho is already out of business. It's not clear what led to the company's demise, given that it raised a whopping $803,000 in funding over time. Its website is no longer active, and its social media presence has stopped in its tracks. Heidi Ho's Instagram and Facebook accounts have not been updated since 2020. The last post shared by Chef Heidi Lovig on both platforms celebrated her company's 10th anniversary. Though she did not drop hints about where the brand was headed, she admitted that the COVID-19 pandemic had been "a very challenging low for Heidi Ho." According to Pitchbook , Heidi Ho officially went out of business on Nov. 20, 2022.