Sophia James began a TikTok experiment by posting seven videos promoting the same song to test the platform's algorithm.
A video by 26-year-old musician and American Idol alum Sophia James has taken TikTok by storm. The video, captioned ⁘Group 7 who are you,⁘ promoted the singer's new song ⁘So Unfair,⁘ and has accrued over 38 million views on TikTok.
James competed on American Idol season 18 in 2020 , originally under the name Sophia Wackerman before changing her surname at the prompting of the judges. She performed songs like Nick Jonas' ⁘Levels,⁘ Maggie Rogers' ⁘Burning,⁘ and the Beach Boys' ⁘In My Room.⁘ James ultimately finished in 11th place, and Just Sam emerged victorious in the season's final episode.
The musician has released several EPs since exiting American Idol , including 2021's Stand Beneath The Sky , 2022's Lines on the Freeway , and 2024's Clockwork : also contributed original songs to the new season of Phineas and Ferb as well as the Disney Channel cartoon Hamster and Gretel .
The video that started it all came on Friday night. James designed it as an experiment to investigate TikTok's algorithm.
⁘If you're watching this video, you are in Group 7,⁘ the singer explains in the video. ⁘I have posted 7 videos tonight and this is the seventh one. Just as a little science experiment to see what video, what kind of video gets the most reach out of the seven. And I don't know what that says about you, but you're in group 7. Welcome.⁘
⁘You just have to post no matter what it is — it's really quantity over quality,⁘ James told The New York Times . ⁘And so in my pursuit to get my music heard, I've really been trying all of these different strategies.⁘
She continued, ⁘I woke up the next morning and you know, like Alakazam , the Group 7 video had hit the algorithm, and people just made it explode, and it became this hilarious, unexpected internet moment.⁘
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