On Shark Tank season 9 episode 4, Solemender founders Ethan and Vinay Kamat sought 75,000 for 10% equity in their company. During their pitch, 17-year-old Ethan explained that he came up with a solution for foot pain, and his product did just that. The device consisted of frozen rollers to be placed at the bottom of foot soles to relieve the pain and act as a massager.
Even though the sharks appreciated Ethan for his passion, they decided to back out from placing an offer. Shark Tank investors, including Mark Cuban, Kevin O'Leary, Barbara Corcoran, Alex Rodriguez, and Lori Greiner, shared the reason behind not investing in Solemender.
Barbara stated that the product lacked an element, for Lori, this wasn't something in her expertise; meanwhile, Kevin wasn't a fan of the expensive product. O'Leary asked Ethan about his plans for college, to which the founder replied, stating that he was ready to pursue Solemender full time.
Upon hearing this, Shark Tank investor Mark Cuban advised Ethan to stay in school and go to college to develop the necessary skills for running a successful business. He said:
Meanwhile, Kevin O'Leary questioned a potential risk in the business. He perceived that it would be difficult for them to reduce the customer acquisition cost, as this product is not what everyone wants but is targeted towards a specific group of people. O'Leary said:
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