With the Clarks unable to explain what made Splikity stand out from the rest of the pack, the app doesn't appear to have benefitted much from the exposure on "Shark Tank." Though the Clarks claimed that Splikity had a much more friendly user interface than its competitors, it didn't make enough of a difference to matter. Within a few years, Splikity stalled out, and eventually, the app disappeared from the Google Play and Apple stores. Let's take a more detailed look at Splikity's "Shark Tank" appearance and its impact on the Clarks' business.
Lori Greiner had an open mind, and said she could see a market for a password manager with a user interface that appealed more to women. Barbara Corcoran was confused as to what was unique about Splikity, with Robert Herjavec seconding her sentiment by asking for the "special sauce." The Clarks responded that they'd grossed $55,000 in royalties in the previous month via a licensing deal with a security company. Kevin O'Leary was the only shark interested, offering $200,000 as venture debt in exchange for 10% of sales until he made back $600,000 and 5% equity. The Clarks said no, and that was the end of negotiations.
In the immediate aftermath of their episode of "Shark Tank" airing on ABC, the Clarks gave an interview to Forbes contributor Rich Winley about their experience on the show. "One of the things we would've tried to get out more is about the whole not having a formal education in computer science ," explained one of the brothers — the article doesn't distinguish which. "Some of the most successful companies out there are led by non-technical founders. As long as you have the passion and drive to learn something you can learn it."
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