American Songwriter's prize partner Play MPE has expanded the prizes for the 2024 Song Contest to include MTR radio tracking with each International Music Promotion Package! The Grand Prize winner will receive a comprehensive promotion package (for an album) to distribute a promotional release to radio, media, industry VIPs, curators, bloggers, and music supervisors. The package includes three (3) promotional sends with Caster , and unlimited secure hosting in Player . The release will also get three (3) months of MTR radio tracking, which currently monitors 5000+ radio stations across North America.
When music is promoted with the same tool music industry professionals use, it means your release will be seen in the same library (and context), as releases from major labels, subsidiaries, top independent labels, and professional promoters. Long-standing clients include Universal Music Group, Warner Music, Sony Entertainment, BMG, Big Machine, [PIAS], Curb | Word, Broken Bow, Sub Pop, Epitaph, Criteria, The Orchard, and many more. Play MPE has spread by industry experts relying on the platform for their promotional needs and for the use of their robust industry contact lists. Peer testimonials speak to their success with Play MPE . However, the Vancouver, BC, Canada based music tech company is passionate about making the business of music promotion not only efficient and secure, but also accessible to artists, promoters and labels of every level.
Playlist placements, sync licensing and TikTok virality are heavily sought after, yet coveted editorial playlists are typically dominated by top artists on major labels. Even with film ⁘ TV streaming platforms abounding, sync placements are increasingly harder to land simply due to saturation. These days every artist is savvy about licensing and music supervisors are swimming in potential cues. Becoming TikTok famous is also not as "paint by numbers" as it once seemed, and even when achieved, can be cumbersome to maintain, and often fleeting. Additionally, not every songwriter or artist is necessarily cut out for that type of self promotion, or even comfortable with it. There are many artists who simply want to make art and promote it in more traditional ways. Can you relate? If you want to build a solid fanbase with staying power, radio should be a part of a well rounded music marketing plan.
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