WHAT started as a vanity project for Kim Kardashian has evolved into the hottest lingerie brand, enlisting stars including Jude Bellingham and Nicola Coughlan.
As a fan of Netflix hit Bridgerton, it is no surprise Kim selected Nicola, who plays Penelope Featherington, to front her latest Skims collection.
The brand celebrates bodies of all shapes and sizes, so the 37-year-old actress is the perfect fit with her natural curves.
Since its launch in 2019, everyone from Kate Moss to rap star Usher and singer Lana Del Rey have partnered with the label.
Customers and celebs alike can't seem to get enough of the brand, with Skims now worth £3billion and sales up fifty per cent last year.
Unlike Kim, the clobber is down-to-earth, and while it may lack the sparkle of premium lingerie brands such as Victoria's Secret , its success lies in seamlessly combining comfort with subtle elegance.
The mother of four broke the internet (again) in November with her campaign video to promote the faux perky nipple bra.
Kim, 43, poked fun at climate change with gags such as: "No matter how hot it is, you'll always look cold," and: "Unlike the icebergs, these aren't going anywhere."
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