The firm's co-founder, Sparsh Agarwal, who took Dorje Teas to the Shark Tank India platform last year and secured investments from Anupam Mittal, Peyush Bansal and Vineeta Singh totalling Rs 30 lakh for 15 per cent equity, valuing the company at Rs 2 crore, recently disclosed on LinkedIn that they were served a notice a legal notice by Shark Tank India for using clips from their own pitch.
⁘While I understand the copyright laws supporting it, I don't understand why they would do this. After all at Dorje Teas, and other companies like Skippi, Assembly, Perfora, Hoovu Fresh, Beyond Snack, Wakao Foods, Nasher Miles and so many others, are spending lacs every month to boost Shark Tank content, thereby giving free publicity and brand recall to the Shark Tank India brand,⁘ he added.
Dubbing it as a bad business decision made by some executive/legal person within Sony, Agarwal further pointed out that it ⁘goes against the entire ethos of promoting small startups.⁘
⁘Also Shark Tank Season 3 has been all about supporting a startup ecosystem in India and building a new India. Magar iss tarah kese banega naya India (How will we build a ⁘new India' this way?),⁘ he asked in a selfie video.
⁘In the content business, the first to share the sneak preview gets more eyeballs. In addition, you may have signed a waiver form that states you give them rights in perpetuity for this content shot by them. Check your contract or see if you remember signing any digital form on the shooting sets that states this,⁘ they added.
⁘You are spending lakhs to push Shark Tank, Shark Tank is spending crores to organise ⁘ promote the show in which your brand gets promoted. Just change the perspective,⁘ another user noted.
Reference: Found here
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