Introducing the brand’s products to the judges, Lavanya said that one of Lea’s USPs is that it has developed a proprietary sizing chart for Indian bodies, which range between the sizes of XS and 5XL, “so that women feel confident in our clothes.” The pitchers further introduced their sister brands — Saanjh by Lea and L’ange by Lea, which produce ethnic wear and swimwear/lingerie, respectively. The pitchers asked the Sharks for Rs 1 crore for 2 per cent equity, with the valuation set at Rs 50 crore, shocking Shaadi .com CEO Anupam Mittal.
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