Women's sports have long been overlooked and undervalued in the world of sports media. Despite the growing popularity of women's sports, there is still a significant lack of coverage and representation in mainstream media outlets. However, a new generation of media platforms is emerging, dedicated to showcasing the achievements and stories of women athletes. In this article, we will explore the rise of women's sports media and the impact it is having on the industry.
The Growing Popularity of Women's Sports
In recent years, women's sports have experienced a surge in popularity, thanks in part to the success of the US Women's National Soccer Team and the growing visibility of women's professional leagues in sports like basketball, soccer, and tennis. According to a survey conducted by the Sports & Fitness Industry Association, women's sports participation has increased by 25% over the past decade, with more than 35 million women aged 6-12 participating in sports and fitness activities.
The Rise of Women's Sports...
How Just Women's Sports and the Gist Built Successful Media Brands for Women
How Just Women's Sports and the Gist Built Successful Media Brands for Women
Publisher: Business Insider
Date: 2023-11-10T14:58:58Z
Author: Margaret Fleming
Twitter: @businessinsider
Reference: (Read more) Visit Source
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