A new Adidas women's swimsuit worn by two masculine-presenting models has touched off controversy on social media as the sports apparel maker becomes the latest brand along with Bud Light and Nike to take fire for gender-inclusive promotions .
The swimsuit is part of Adidas' "Let Love Be Your Legacy collection" made by South African designer Rich Mnisi to celebrate Pride Month.
Adidas faces backlash over "woke" swimsuit advertisement - CBS News
An Adidas campaign featuring a model who appears to be a biological male wearing a women's one-piece swimsuit has ignited anger on social media.
The advertisement on Adidas' website features a male-presenting model with chest hair and a noticeable bulge sporting the brand's "Pride Swimsuit," a colorful, geometric-patterned one-piece.
Riley Gaines torches Adidas for 'disgusting' women's swimsuit ad that accentuates ...
Former all-American swimmer Riley Gaines argues biological men should not compete against women on 'The Story.'
Riley Gaines, a former NCAA swim star and outspoken defender of women's sports, called out Adidas Thursday for accentuating "the bulge" of a biologically male model in an ad for a woman's swimsuit as part of the company's pride collection.
Target's Dive Into Bud Light-Ness Continues With ... Swimsuit
If you thought companies would think twice about going woke after the Bud Light fiasco, Target would like you to hold their beer (which would probably be a Bud Light ).
That's right, the retail giant continues to run full-speed into this sort of thing like a woke Leroy Jenkins.
Consumers creeped out by Target's ... women's swimwear: ...
Shortly before Pride month in June, Target stocked multiple items for multiple "gender expressions."
Some consumers are condemning Target for selling women's style swimsuits that advertise "tuck-friendly construction" to hide male genitalia.
Target has had June Pride Month displays with rainbow and LGBTQ+ messaging for years, but the addition of female-style swimsuits that can be used to "tuck" male genitalia has outraged many online.
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