In the early days of the pandemic when most of the country was in quarantine, local bra shops saw a spike in the purchase of fun and flirty lingerie.
"We're starting to sell maternity and nursing wear more than we've ever sold before," said Lee Padgett, 51, of Detroit, co-owner of Busted Bra Shop, also in Detroit. "The lingerie went up and now the baby showers are going up. There's been a lot of joy walking through the door."
Victoria's Secret's 'sexy for all' strategy boosts sales and shares - WICZ
In February 2020, L Brands, the publicly-traded parent of Victoria's Secret and Bath & Body Works, struck a $525 million deal with private equity firm Sycamore Partners to give up its majority stake in Victoria's Secret and take the brand private.
Then the pandemic upended the global economy and Sycamore backed out . In May, the two sides called off the deal. L Brands was back to square one.
M&S launches lingerie brand Freya in a third-party push - Retail Gazette
Marks & Spencer is launching lingerie brand Freya on its website today as part of its third-party push.
As reported by Drapers , Wacoal Europe-owned Freya, which sells bras up to a K cup, will join the site, followed next month by the lingerie brand Fantasie.
Lingerie Market Trends, Growth, Opportunities, Scope & Detail Survey by 2027 | Top Key
Understand the influence of COVID-19 on the Lingerie Market with our analysts monitoring the situation across the globe.
The report titled " Lingerie Market 2021-2027 " provides an exhaustive analysis of key market trends & dynamics along with market estimates & forecasts covering major geographies/countries.
A Place in the Sun's Danni Menzies leaves fans stunned with sexy lingerie Instagram pics
DANNI MENZIES has left her fans hot under the collar after she shared some sexy lingerie snaps on Instagram.
The A Place in the Sun host posted the collage of photos on social media yesterday and has been hailed by her followers.
Women’s Lingerie Market to Eyewitness Massive Growth by 2026 | Essentie, Oleno Group, Mani
HTF MI recently introduced a survey analysis on Global Women’s Lingerie Market.
The depth of the data collected for Women’s Lingerie Market study makes it possible for companies to analyse and forecast the behaviours and preferences of their customers by geography, generation (Millennials, Generation X or Baby Boomers), by applications / end-users and/ or product
His, Hers, Everyone's: Gender-Equal Underwear Goes (Slightly More) Mainstream - The New York Times
Most of fashion's offerings conform to the gender binary, but for gender-nonconforming individuals, that can make tasks as mundane as shopping for underwear downright Sisyphean.
Consider Victoria's Secret. After opening in 1977, it dominated the $38 billion lingerie market by selling a hyper-sexualized, hyper-gendered beauty standard. The only problem was that even as a mall brand, it was designed with white , thin, cisgender, traditionally feminine consumers in mind.
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