In this week's Worldview, get to know the woman putting Latin lingerie brands on the map, India's troubled 'denim king' and South Africa's city of gold.
Introducing our latest BoF Professional briefing, Worldview , your weekly analysis on the global markets that increasingly drive growth in fashion, including spotlights on must-know people, companies and places, and a round-up of international news.
Who : Sandra Chayo, marketing director and style director of Grupo Hope, manages one of Brazil's largest lingerie and resort wear companies alongside sisters Karen Hara Sarfaty and Daniela Hara Shalev and CEO José Luis Fernandes
What : Grupo Hope consists of the Hope brand of lingerie, accessories and pyjamas; Hope Resort, a casual fashion, activewear, athleisure and beachwear brand; and the more affordable Bonjour Lingerie underwear brand
Even though he was in some ways ahead of his time, her father Nissim Hara was a product of his generation. Hara had emigrated from Lebanon to Brazil after he was left fatherless at the age of 12 and spent his teens working to support the family until his uncle sent him to São Paulo. There, he eventually set up a small underwear business in the 1960s that grew into one of Latin America's foremost lingerie players, Grupo Hope.
Hara became something of a marketing maverick, pioneering product placement in prime-time soap operas that were huge hits in 1980s Brazil, like "Roque Santeiro," before launching what Chayo says was Brazil's first bus billboard in the 1990s and creating satirical ad campaigns during the political and economic crises of the country's 'lost decade' to offer the public a bit of light relief.
But as time went on, the brand's campaigns became increasingly restrained and formulaic — especially the castings — as Hara's company began to rest on its laurels. It was time for his daughter Chayo, who had spent years working her way up from the factory floor on the outskirts of Fortaleza to marketing director in a sleek São Paulo office, to make her big move at the family firm.
She proposed casting Anitta, currently Brazil's biggest pop export and a Latin music sensation who has gained even wider crossover appeal since collaborating with the likes of Cardi B, Snoop Dogg and J Balvin. A complex and sometimes contradictory character, Anitta has become a sex symbol to many at home and abroad as well as an increasingly outspoken voice about race, class and politics in Brazil's increasingly polarised society, courting controversy along the way.
1921: Socks, macaroni, and lingerie were some of the items to bid on at Syracuse's 'grab bag
Where did the lost items found on the trains which lumbered through Syracuse end up in 1921? At a "grab bag auction," where folks bid on items without knowing exactly what they were getting. (The photo is from 1930, showing a Hudson locomotive thundering down Washington Street.)
In 1921, New York State railroad officials could have simply decided to throw away the unclaimed items which had been accumulating in their lost and founds.
Instead, they wrapped up the items in packages, so the contents inside could be detected, and held a "grab bag auction," giving Syracuse residents a chance to play a game of chance and have a good laugh, often at their own expense.
The Syracuse Herald reported that the "gambling instinct was strong in the hearts of the men and women" who crowded into a vacant store at 320 James Street on the morning of April 20, 1921.
- Headlines from the April 20, 1921 Syracuse Herald about the "grab bag auction." Courtesy of World Archives Courtesy of World Archives
"The buyers were willing to take a chance and were such good sports that the bidding on almost any bundle, no matter how small, rarely started lower than half a dollar and was likely to run up to $2 or $3 or even more before the bidding ended," the Herald said.
(The stakes were not exactly small. Two to three dollars in 1921 were equivalent to $29-$44 today.)
Packages which looked like they held lost umbrellas, found in "almost any stage of preservation," were popular. They found a "ready market" and went quickly for 50 cents to $2.
Envelopes which held pocketbooks were also bid on heavily, especially after the first purse, with $3.75 hidden inside, was grabbed for just 60 cents. But most of the subsequent bags usually contained change, generally holding less than 25 cents.
Sex sells: Farm region becomes China's 'lingerie capital' | The Japan Times
Guanyun, China – Americans like their lingerie to be risque, Europeans prefer it more classy and Chinese remain a bit shy but are opening up. But the biggest order of all came from North Korea.
So goes the street-corner discussion in Guanyun, a sleepy coastal county that for generations followed the rhythms of wheat and rice cultivation but today concerns itself with global preferences on sensual wear.
The flat farming region between Beijing and Shanghai is China’s self-proclaimed “lingerie capital,” where sewing machines hum in village-level microfactories to meet up to 70% of the fast-growing domestic demand.
Millions more items are exported annually in a textbook example of the ability of internet-enabled Chinese entrepreneurs to profit from even the most off-the-wall idea.
The man widely credited with lighting the spark is Lei Congrui, a lanky 30-year-old with a ponytail and cap who would look at home on a skateboard. It all happened almost by accident.
As a teenager, Lei began making extra cash by hawking various consumer goods on China’s rapidly growing e-commerce sites 15 years ago.
“Customers kept asking if we have any lingerie. I had never heard of it before, but I just said ‘yes’ and then looked up what it was,” he said.
Lei “figured out a way” and now employs more than 100 workers who push lacy black and red panties and bustiers through stitching machines. His brands such as Midnight Charm pull in more than $1.5 million in annual revenue, he said.
Guanyun’s government says there are now more than 500 factories employing tens of thousands and churning out more than $300 million worth of lingerie annually.
Global Bralettes Market Report 2021-2027 Region, Value, Segments Huijie (Maniform Lingerie),
The latest analysis report on Bralettes Market 2021-27 with several aspects of the global industry such as the Bralettes industry size, status, future industrial trends and forecast till 2027. The research report also delivers detailed information of the key competitors and the specific growth opportunities along with essential industry drivers. In this study, you will get the complete analysis of the global Bralettes market which has been segmented by major companies, regions, product types and applications.
Newer vendors in the Bralettes market are facing difficult competition from established universal vendors because they grapple with the reliability, technological innovations and quality problems. Furthermore, the report on the global Bralettes market represents the current industry developments, opportunity cost and the scope of the competition.
Get Free Sample Report Of Bralettes Market Report 2021: https://marketsresearch.biz/report/global-bralettes-market-647518#request-sample
The Bralettes market research study fully covers the major statistics of the production, value, profitability, capacity, supply/demand ratio, volume and much more. The best possible updated information showcased in figures, pie charts, tables and graphs. These statistical representations offer predictive information regarding the upcoming estimations for convincing growth of the Bralettes market.
Moreover, the study examines all the essential factors promoting the growth of the global Bralettes market, involving pricing structure, profit margins, value chain assessment, production value, demand as well as supply scenario and various other significant parameters. Regional evaluation of the global Bralettes market demonstrates a series of opportunities in regional as well as domestic industry places. Deep company profiling allows users to estimate pricing strategies, company share analysis, innovative possibilities, technological developments, revenue structure and much more.
L Brands
Hanes Brands
Berkshire Hathaway (Fruit of Loom)
Triumph International
Wacoal
Marks & Spencer
Fast Retailing
PVH
Cosmo Lady
American Eagle (Aerie)
Gunze
Jockey International
Page Industries Ltd.
Embrygroup
Huijie (Maniform Lingerie)
Aimer
Your Sun
Lise Charmel
Rupa & Co. Limited
Debenhams
Wolf Lingerie
Hanky Panky
Tinsino
VIP Clothing Ltd.
Shin Young Wacoal Inc
Nam Yeong Vivien
BYC Co., Ltd
Good People
Ssangbangwool
M CorsetThe Bralettes
North America (the United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, and Italy)
Asia-Pacific (China, Japan, Korea, India, and Southeast Asia)
South America (Brazil, Argentina, Colombia, etc.)
The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, and South Africa)
The key growth factors of the world Bralettes market are widely discussed in this research wherein the distinct end users of the Bralettes industry are explained in detail. Vital statistics by elite manufacturers, geographical regions, product types, as well as application based on custom research can be included according to particular requirements. The report elaborates the analytical tools like SWOT analysis of the Bralettes market. Finally, it illustrates the significant opinions of the different industry experts.
Dora Larsen Nightwear Sets Collection Release | HYPEBAE
London -based lingerie label Dora Larsen is set to expand its offerings next month. Introducing its first-ever nightwear collection, these laid-back silhouettes are guaranteed to keep you chic all spring long.
Available in three main colorways – pink “Emelie,” blue “Sienna” and brown “Alexa” – the range consists of five different pieces of garments which you can mix and match. Styles include color-blocked tiered slip nightdresses , capped sleeved crop tops and cami tanks, along with ruffled hem palazzo pants and shorts with drawstring ties. Take a closer look at the designs in the campaign above.
Rebel Wilson stuns in low-cut dress as she announces major news – sparks fan reaction | HELLO!
Rebel Wilson never keeps still and has been travelling all over the place for work of late.
Most recently, the Hollywood star has been spending time in the UK to work on an upcoming drama, and it sounds like it's going more than well.
On Wednesday, the Cats actress took to Instagram to confirm that her new film, The Almond and the Seahorse , was in its final week of filming.
The 41-year-old posted a first-look photo from the movie, showing her in character sitting at a table in a restaurant.
In the screengrab, Rebel looked glamorous in a low-cut black dress, with her blonde hair styled in waves.
The star's followers were quick to comment , with one writing: "You look just simply gorgeous. Can't wait to see this," while another wrote: "Can't wait for this. You're stunning!" A third added: "You have the best smile."
Rebel posted the name of the restaurant, Mustard & Co , on Instagram, along with a picture of the menu.
During her time in the UK, Rebel has made the most of it, and recently went to visit Paul McCartney's childhood home.
The Almond and the Seahorse is Rebel's first non-comedy film, and the star even took a short social media hiatus last month in order to fully focus on her work.
Megan Barton Hanson sets pulses racing as she flaunts her figure in yellow lace lingerie | Daily
Megan Barton Hanson put on a racy display as she took to Instagram on Tuesday evening to share a sexy lingerie post.
The reality star, 27, showcased her incredible figure in yellow lace set and modelled a blonde wig from Lullabellz Golden Hour Girls collection for the sultry snap.
It comes as Megan revealed she would consider returning to Love Island - the show which catapulted her into the spotlight in 2018- if there were to be a gay season.
Megan teased a hint of her ample cleavage and toned stomach in the balcony bra and high-waisted thong bottoms which had risque cut out detailing.
The television personality rocked a curly blonde waist-length wig for the shot and accentuated her bronzed tan with a glamorous make-up look.
The snap comes after Megan revealed earlier this week she would return to ITV2 show Love Island, but only if it was a gay season, as she said: 'I would definitely go back on there!'
Hot stuff: The reality star, 27, is no stranger to flaunting her figure on social media and posted this very sexy snap earlier this month
The glamour model also told how more needs to be done by TV producers to show proper bisexual representation on the show, rather than just recruiting a 'token' bisexual.
Christine McGuinness Poses in an Array of Hot Lingerie For Racy Photoshoot
Blonde beauty Christine McGuinness set pulses racing with uber hotness as she flaunted her toned body in an array of sexy lingerie leaving her followers spellbound and gasping for breath.
The mother-of-three posed for the UK lingerie brand Pour Moi in a racy photoshoot for their spring edition and captioned the series of pictures saying that she is ''Obsessed'' with the designs the brand has to offer. The designs were from Jess Wright's latest collection.
The 33-year-old voluptuous model first stunned in a light pink bra set and slipped in to a black ensemble with garter belts, suspenders, stockings with heels and ended with a lacy sheer black bodysuit and looked nothing less than a million dollars and let her wavy hair open.
Christine oozed confidence as she flaunted her jaw-dropping figure and video editor Antonella Brollini was among the first ones to drop a comment saying, ''My beautiful'' for which Christine replied, ''So good to see you today! I've bloody missed you,'' and added two heart emojis.
The pictures received close to 13,000 likes in less than a day with hundreds of comments appreciating her beauty and class and Pour Moi couldn't have got a better model to pose for their latest collection that Christine.
If the pictures weren't enough, Christine took to her Instagram stories creating videos of the light pink lingerie and explained how amazing the lace trim details truly are advising all the women out there to grab their hands on the pieces when it hits the market shortly and also continued showcasing the beauty of the black lace and sheer bodysuit.
Christine has never shied away from flaunting her body and posing in sexy lingerie and does it quite often on her Instagram handle even if she's not doing a photoshoot for a popular brand.
Also, Christine who is a mother of 3 beautiful little children, revealed that she usually stays home adhering to all the Covid-19 norms and keeps her kids entertained and happy by bringing most of the things they love home, which includes a make shift blow-up swinging pool so they can jump in the waters and enjoy while soaking in the sun.
Sexy Lingerie Market Analysis, Key Company Profiles, Types, Applications and Forecast to 2027
Sexy Lingerie Market Size 2021 Industry Share, Strategies, Growth Analysis, Regional Demand, Revenue, Key Players and 2027 Forecast Research Report
In this report a comprehensive analysis of current global Sexy Lingerie market in terms of demand and supply environment is provided, as well as price trend currently and in the next few years. Global leading players are profiled with their revenue, market share, profit margin, major product portfolio and SWOT analysis. From industry perspective this report analyses supply chain, including process chart introduction, upstream key raw material and cost analysis, distributor and downstream buyer analysis. This report also includes global and regional market size and forecast, major product development trend and typical downstream segment scenario, under the context of market drivers and inhibitors analysis.
Request for Sample with Complete TOC and Figures & Graphs @ https://www.crediblemarkets.com/sample-request/sexy-lingerie-market-467190?utm_source=Amruta&utm_medium=SatPR
Jockey International Inc
PV H Corporation
Ann Summers
MAS Holdings Limited
LVMH
Hanes
Groupe Chantelle
L Brands Inc
Marks and Spencer
Direct Purchase this Market Research Report Now @ https://www.crediblemarkets.com/reports/purchase/sexy-lingerie-market-467190?license_type=single_user;utm_source=Amruta&utm_medium=SatPR
Do You Have Any Query Or Specific Requirement? Ask to Our Industry Expert @ https://www.crediblemarkets.com/enquire-request/sexy-lingerie-market-467190?utm_source=Amruta&utm_medium=SatPR
No comments:
Post a Comment