NEW YORK, March 30, 2021 /PRNewswire/ -- Maybelline New York, the world's leading cosmetics brand, is excited to announce K-pop band ITZY as the newest global spokesmodels to join the Maybelline family. Marking the first-ever musical group signed to the brand, ITZY's members - Yeji, Lia, Ryujin, Chaeryeong, and Yuna - join Maybelline's diverse talent roster including supermodel Gigi Hadid and actress Storm Reid.
Formed in 2019 and signed by JYP Entertainment, ITZY burst onto the scene by smashing records with " Dalla Dalla ," the quintet's debut single that peaked at #2 on Billboard's YouTube chart and #1 on iTunes' song chart in twelve regions. With four albums, a successful reality series, an 11-city showcase tour, and countless accolades (including 11 Rookie of the Year/Best New Artist awards) under their belts in just two years, ITZY continues to rise in popularity around the world. Their upcoming album set to drop on April 30 , "Guess Who," promises to further cement the girl group as a global force.
Their fans are drawn not only to their statement-making style, smooth dance moves, and catchy tunes, but the inspiring messages of empowerment that encourage listeners to be unapologetically themselves. ITZY's slogan, "All in us," is a reflection of the group's core values, which include self-confidence and unconditional self-love. These beliefs come through in their music. Each song carries a message for the world and their fans and aims to inspire people daily. ITZY's spirit and positive platform sync up with Maybelline's brand values of confidence, empowerment, and inclusivity.
"I have been watching ITZY's inspiring rise and was drawn to how dynamic they are both as a group and individuals," says Trisha Ayyagari , Global Brand President, Maybelline New York. "ITZY champions self-love, individuality, and self-expression to their fans and global community. Their energy is powerful and I am so excited to bring these voices to Maybelline!"
As a group that exudes confidence, Yeji, Lia, Ryujin, Chaeryeong, and Yuna credit makeup experimentation as a way to express themselves in their own unique way while simultaneously showcasing the personality and power of ITZY.
"We have always admired the Maybelline brand and are so excited to be able to contribute our creativity, positivity, and energy to their global community," said ITZY. "It's a huge opportunity to bring new sides of ourselves to our fans and to remind the world that being confident and bold is in all of us."
ITZY will first appear in Maybelline's Hypersharp Liner, Ultimatte Lipstick, and SuperStay Foundations campaigns in Asia this spring.
While you're here, how about this:
ITZY Reveals Their Debut Song "DALLA DALLA" Originally Had A Different Title And Hook | Soompi
The ITZY members appeared as guests on the latest episode of SBS's popular YouTube show "MMTG," where they chatted with host JaeJae about their recently released English versions of their Korean title tracks.
During the interview, JaeJae noted that ITZY hadn't translated the titular Korean phrase "DALLA DALLA" in the new English version of the song, instead choosing to leave it in Korean throughout the otherwise mostly English lyrics. Pointing out that the Korean word " dalla " (which means "different") sounds similar to the English word "dollar," she asked, "To foreigners' ears, wouldn't 'DALLA' sound like 'dollar,' as in the money?"
Ryujin then surprised JaeJae by revealing that the original lyrics to the famous hook of "DALLA DALLA" were different from what they are now. "Actually, before our debut," she shared, "that was supposed to be the double meaning of the song." Yeji chimed in with a smile, "We're revealing this for the first time right now."
JaeJae then correctly guessed that the original hook had been "Billion Dollar Baby" before "DALLA DALLA" replaced it, leading to some adorably shocked reactions from the ITZY members.
Ryujin exclaimed, "That's right. Those were the original lyrics: 'Billion Dollar, Dollar Baby' instead of [' Nan mwunga dalla dalla , yeah,' which translates to 'Something's different, different about me, yeah']."
The ITZY members then went on to demonstrate what the original version of the song sounded like, with JaeJae proving her MIDZY status by excitedly joining in.
Check out the full episode of "MMTG" below! (ITZY sings the snippet of the original version of "DALLA DALLA" at 5:42 in the video.)
K-pop group ITZY roped in as the global brand ambassador of Maybelline New York : Bollywood News
Popular Korean pop group ITZY, 4th generation powerful female-group, has been announced as the global brand ambassadors of cosmetics giant, Maybelline New York. The quintet Yeji, Lia, Ryujin, Chaeryeong, and Yuna have joined the diverse catalogue of the ambassadors including supermodel Gigi Hadid and actress Storm Reid .
The announcement was made via the Maybelline social media channels along with the poster and commercial ad. The stunning girls will be seen in Maybelline's Hypersharp Liner, Ultimatte Lipstick, and SuperStay Foundations campaigns in Asia, this spring. "We have always admired the Maybelline brand and are so excited to be able to contribute our creativity, positivity, and energy to their global community," said the group in an official statement. "It's a huge opportunity to bring new sides of ourselves to our fans and to remind the world that being confident and bold is in all of us."
"I have been watching ITZY's inspiring rise and was drawn to how dynamic they are both as a group and individuals," Trisha Ayyagari, Global Brand President, Maybelline New York said in a statement. "ITZY champions self-love, individuality, and self-expression to their fans and global community. Their energy is powerful and I am so excited to bring these voices to Maybelline!"
ITZY was formed in 2019 and signed by YJP Entertainment. Their debut single ' Dalla Dalla' peaked at No. 2 on Billboard's YouTube chart and No. 1 on iTunes' song chart in twelve regions. With multiple accolades, award show wins, tours under their belt, ITZY's last work was their third EP 'Not Shy' released in August 2020. The quintet is gearing up for the album 'Guess Who' to release on April 30.
ITZY Is Left Scrambling In Recent Episode Of 'Codename: Secret ITZY' : K-WAVE : koreaportal
ITZY 's upcoming 2nd debut anniversary is coming fast, and to commemorate this, they surprised fans with a teaser regarding a song they are releasing after their online fan gathering. This is considered ITZY's second gift to fans as ITZY already presented their first gift: the web reality series entitled "Codename: Secret ITZY."
The first-ever episode of "Codename: Secret ITZY" was released a little over two weeks ago on the 2nd of March. The first episode revolved around introducing the premise of the show and how the girls had to "battle" a person clad in all black to get their first hint.
When the second episode of "Codename: Secret ITZY" dropped , it showed the girls using their combined brainpower to overcome a puzzle. As a group, they are known for their unity and teamwork, but in the second episode, the mission just seemed too difficult. Eventually, they faltered, and they moved on to another task that pitted them against one another.
The third episode of "Codename: Secret ITZY" dropped on the 16th of March, and in the episode, the girls were tasked to play a card game that required them to react quickly. Eventually, Yuna wins the game, and her prize is her becoming the "ace."
As the "ace," Yuna was given a radio and was told a specific task. When she completed it, ITZY was handed a cart that contained cushions which led to the final clue in unlocking the iPad that was given in the second episode.
Recently, Chaeryeong was able to finish the cushions challenge in the fourth episode of "Codename: Secret ITZY." This led the girls to the pin for the iPad.
After unlocking it, the iPad played a video showing the senior members of the secret club. The senior members said that for ITZY to become official members, ITZY must pass the "entrance test" that will be given to them in the episode and the title of the test is the "log in test," which needed four items for ITZY to pass.
White boxes with the four items were scattered around the headquarters, and ITZY scrambled around to find all of them. When they collected the boxes, ITZY took out all the items inside and started forming clues. After a while of having no progress, the girls decided to search for more clues.
Eventually, Yuna was left alone, and her radio once again went on with the person on the other side saying, "Get moving and find pink."
Many things have been taking place:
ITZY Drop Fan-Dedicated Song 'Trust Me (MIDZY)' Ahead Of Upcoming April Album
SEOUL, SOUTH KOREA - JANUARY 31: (EDITORIAL USE ONLY) (SOUTH KOREA OUT) In this handout image ... [+] provided by The Sports Seoul, ITZY perform on stage during the 30th High1 Seoul Music Awards on January 31, 2021 in Seoul, South Korea. (Photo by The Sports Seoul via Getty Images)
While ITZY has been building their international profile even amid a global pandemic, the K-pop girl group is taking time love to all their fans before releasing their next album.
ITZY shared some exclusive thoughts on their latest release, saying that, "Our new song 'Trust Me (MIDZY)' is for our fans, MIDZY, along with everyone who needs support in this pandemic situation right now. It's mainly a song that expresses how grateful and precious the fans trust and hearts are to us, but also has the meaning that we would like to give consolation to people as ITZY. We prepared it in both Korean and English since there are so many international fans and listeners around the world who support us and we want to spread the message of gratitude and comfort as much as we can. We recorded this song and it means so much to us. This song is a big gift to our fans."
The new track comes ahead of ITZY's forthcoming album Guess Who set for April 30. The release will be their first time having new material drop on the global release day of a Friday, which can give them a competitive edge on the U.S. Billboard charts, and could mark larger international recognition if they continue their trend of dropping music concurrently in Korean and English.
ITZY dedicate new song 'MIDZY' to their fans – listen | Bandwagon |
Entitled 'MIDZY,' after the name of ITZY's official fan club, the track comes in two versions - English and Korean.
ITZY become 1st Korean idols to act as global brand models for 'Maybelline New York' | allkpop
ITZY are the first-ever Korean idols to act as global brand models for ' Maybelline New York '.
On March 31, Maybelline announced JYP Entertainment girl group ITZY is the newest endorsement models for the cosmetics brand. Not only are ITZY the first K-pop group to represent the brand, they're also the first musical group to model for them. Previous endorsement models include actress Storm Reid and supermodel Gigi Hadid .
ITZY expressed, "Not only do we want to show fans new and varied challenges that we take up, but we also want to encourage everyone to find a bold and confident version of themselves." Global brand president Trisha Ayyagari also said, "ITZY champion self-love, individuality, and self-expression to their fans and global community. Their energy is powerful, and I'm so excited to bring these voices to Maybelline!"
Check out ITZY's Maybelline ads above and below!
'GUESS WHO', JYP Entertainment's ITZY Drops First Teaser For Comeback In April : K-WAVE :
JYP Entertainment's ITZY made their debut back in 2019, and since then, the 4th generation K-pop girl group has been garnering attention, awards, and fame all over South Korea.
Furthermore, earlier this year, ITZY released their first all-English album , which included English versions of their title tracks. ITZY really makes sure to make all their fans feel included in their releases.
Additionally, ITZY's appreciation for their fans can be further felt in their recent release. ITZY dropped their latest fan song entitled "MIDZY" just this week. They released the song's lyric video as well with two versions: English and Korean. Surely that shows how much they love their fans. But wait, there's more!
One of the most popular 4th generation K-pop groups have finally officially announced their next comeback! Count your calendars MIDZYs and JYP nation, ITZY will finally make their return.
As of writing this article, ITZY officially announced that the JYP Entertainment girl group would be dropping their comeback in April!
ITZY's comeback entitled "Guess Who" will be arriving on the 30th of April next month, 1 PM Korean Standard Time. This was announced via a teaser poster which was uploaded on ITZY's Facebook and Twitter accounts.
This is truly extremely exciting news since ITZY's last comeback was dropped on the 17th of August of last year with their extremely hit song entitled "Not Shy." This means that after eight months of being patient, MIDZYs will be rewarded for their upcoming comeback.
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