Investment capital has recently flocked to Chinese digital bra startups after "disruptor" labels like Ubras and Bananain grew into multi-million businesses in just 2-3 years.
Traditional beauty standards forced Chinese women to opt for wired push-up bras, but today's working millennials prioritize comfort and simplicity.
The market potential for innovative bra labels that embody the values of body positivity and sustainability remains huge in China.
Many things are taking place:
Stationery shops, children's wear and lingerie stores likely to open on Tuesday | Radio Prague
Stationery shops, children's clothing and shoe stores as well as lingerie stores may be allowed to reopen as of Tuesday, Prime Minister Andrej Babiš told Czech television on Sunday.
The prime minister said the government would debate extending the list of essential goods that should be available to the public.
He said he did not expect any further easing of restrictions for the time being, despite the fact that the epidemic appears to be slowing.
Kourtney Kardashian Just Wore a Jewel Embellished Bra Top | InStyle
The Kardashians are known for their over-the-top, glamorous fits – and Kourtney Kardashian is no exception.
While her looks are usually more understated, on Wednesday, she opted for an eye-catching look. The mother of three posted an image to her Instagram of her wearing a jewel-embellished bra-top, and black pants. The underwire bra top looks to be either leather or silk material, and one side of the bra has jewels trickling down from the strap to the cup. The asymmetric detailing is perfect amount of glitz and glam without being cheesy.
'Mama's Boy' shops for lingerie with his
It's not every day that you get to witness a boy shopping for lingerie with his mother so casually.
A female shop owner was left shocked after helping a man choose lingerie for his partner, but wait for it, with his mother's help.
But, it does not end there, as if a guy buying sexy underwear with his mother wasn't bad enough, "Mama's Boy" Matt then went on to pick out a robe for his partner, Kim and his mum, Kelly.
And here's another article:
Victoria’s Secret Is Moving to Israel – WWD
Impact of COVID-19 on Men’s Underwear and Women’s Lingerie Market 2021, Size,
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The Lingerie Market Is Having a Moment
The same is true for barely there lingerie. Sales of sexy lingerie increased 244 percent at lingerie and swimwear e-tailer Figleaves in Nov. 2020 year-over-year in the firm's own brand. London-based Playful Promises saw a 90 percent rise in sales of crotchless-style underpants during the same period.
But can the momentum last post-pandemic, when consumers once again start venturing out and putting on regular clothes?
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