A report earlier this year by international research firm The Insight Partners estimated that the women's lingerie market would double by 2027 from about US$35,169.4-million in 2018. Importantly, it's not just growing, but changing.
The research service Wonder found that consumer behaviour is shifting towards more inclusive sizing and colour, specifically of "nude" items. It notes a clear pivot towards functionality. For instance, there is a significant move from the more performative push-up bras to less constrictive, bralette styles.
While you're here, how about this:
Tarsha Whitmore Slays In A Scandalous Lavender Lingerie Set
Australian bombshell Tarsha Whitmore tantalized her 852,000 Instagram followers with her most recent share, a simple yet sexy snap in which she rocked a lavender lingerie set that showcased her curvaceous figure. The photo was captured in Gold Coast, Queensland in Australia, as the geotag indicated, and Tarsha perched on the edge of a large bed covered in white linens.
The set she wore was from the brand Lounge Underwear, a label Tarsha has worn on her Instagram page many times before. She tagged the label’s own page in the picture itself as well as in the caption of the post, so her fans would know where to get the garments.
Why Facebook's ban on underwear adverts is stifling change in the lingerie industry
When Tanya Robertson launched online lingerie shop Womanhood last year, she had a simple goal: to depict underwear in a way that felt realistic, welcoming and diverse. "I felt women deserved better from lingerie: better representation, better products, more choice, more sustainable options," she says. "But also a place that didn't make them want to hide from who they were or feel like they needed to look a certain way."
That starts with a different approach to product imagery. Instead of standard lingerie shoots featuring slender models in 'sexy' poses, Womanhood acknowledges the range of roles lingerie plays for its wearers. "Everyone that we shoot is from our community. We put out casting calls, we don't retouch our images, it's all natural light, we use a female photographer," Robertson explains.
Worldwide Sexy Lingerie Market Forecast 2020-2026 Growth Drivers, Regional Outlook
This may worth something:
Ashley Alexis Slays In Sexy Black Lace Lingerie
Curvy beauty Ashley Alexiss kicked off the week with a sizzling Instagram post, tantalizing followers by posing in bed in seductive black lace lingerie. The steamy upload captured her in profile, teasing rather than revealing her voluptuous assets. Ashley looked both sultry and demure as she laid on her tummy, burying her ample chest in a soft pillow. The photo was cropped just below the hip, spotlighting her round posterior and perfectly displaying the sinuous curve of her back.
Savage X Fenty: Inclusivity sometimes means making mistakes | The Daily Targum
To say the least, this show is sexy. The first half of the show features lots of black lingerie and fishnet tights. The mood was somber and sultry as the models danced and strutted around the stage in the Fenty pieces.
The second half of the show was more colorful but just as sexy. Lizzo took over this half in stunning blue lingerie, dancing center stage.
Abigail Ratchford Smolders In Insanely Sexy, See-Through Lingerie With Chain Details
After making her return to Instagram over the weekend, Abigal Ratchford has been dropping sizzling posts left and right, tantalizing her legion of fans with her provocative curves. Yesterday’s late-night upload was no exception, and saw the bombshell flashing her voluptuous assets in insanely sexy see-through lingerie.
Abigail looked like a total smokeshow in a black three-piece set complete with skin-toned mesh inserts that afforded an unencumbered view of her bodacious body. The outfit left barely anything to the imagination thanks to its sheer fabric and revealing design, relying solely on the wide trim of the demi cups to censor her nipples. The rest of her shapely chest was exposed in the skimpy bra, which almost completely bared her cleavage.
Sarah Harris Rocks A Ruby Red Lingerie Piece While Enjoying A Plate Of Pasta
Busty blond Sarah Harris looked smoking hot for her most recent Instagram snap on Monday, October 12. The model flaunted her ample assets as she served up a steamy look for the camera.
In the sexy snap, Sarah wowed her fans as she rocked a ruby red lingerie piece. The garment boasted thin straps that showed off her toned arms and shoulders. The outfit also included racy cutouts at the top to expose her colossal cleavage.
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