BERKELEY, Calif. — Amazon stumbled as it worked to break into the lucrative video game industry. Now it's trying again.
On Monday, Amazon announced Prime Gaming, which is essentially a rebranding of its Twitch Prime service that provides exclusive game content. Just over a month ago, the company pulled its original big-budget game, Crucible, from digital store shelves after it was panned as a "hollow and forgettable experience."
Larry Plotnick, Prime Gaming's director, said the gaming service started in 2016 with Twitch's name attached because it was well known among gamers. But he said Amazon now believed that its own name carried significant weight.
Quite a lot has been going on:
Actually, Video Games Are for Everyone | CBR
Since the arcade boom in the 1980s, video games have been viewed with skepticism from those who don't partake. However, the industry has grown and changed significantly since then, with a wider variety of console types, game genres, character archetypes, accessibility features and price points. This extensive and highly diverse industry forms a massive community. Despite the skeptics, video games continue to prove they're for absolutely everyone.
With so much to choose from and increasingly easy access to partake in video gaming, here is a small guide on how to find the right kinds of games or to participate in gaming culture at any level.
Estée Lauder turns to video games to launch anti-aging serum | Ad Age
Estée Lauder is turning to a seemingly unlikely way to reach customers for its new Advanced Night Repair Synchronized Multi-Recovery Complex—video gaming.
The games, also designed for desktop, include Repair Racer, which lets players speed along a racetrack to collect points, avoid obstacles, and learn about the serum's speed and "youth-generating power." Serum Quest is a sort of '80s throwback where the brand's little brown bottle zaps environmental aggressors and collects golden serum drops, all to the end of helping the serum's antioxidant protection.
Actress slams popular video game over allegedly 'stolen' dance moves: 'How dare
Epic Games is once again under fire for allegedly copying a popular dance move without giving its creator any credit.
The new "Freewheelin" emote , which hasn't been released into the game yet , has a striking resemblance to Ana Coto, the actress who went viral on TikTok in April for her "Jenny From the Block" rollerskating routine , which received 15.7 million views.
Following the leak of the new dance move, many people were quick to point out the undeniable similarities — including Coto herself.
While you're here, how about this:
Video games affect your moral development but only until you're 18
Among secondary students, we found evidence that playing video games could have an affect on moral development. Whereas female adolescents usually have more developed moral reasoning, in this case we found that males, who were more likely to play video games for longer, actually had higher levels of reasoning. We also found those who played a greater variety of genres of video games also had more developed reasoning.
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The implication is that age rating systems on video games, such as the PEGI and ESRB systems, are important because under-18s appear more susceptible to the moral effects of games. But our research also highlights that it is not just what teenagers play but how they play it that can make a difference. So engaging with games for a wide variety of genres could be as important for encouraging moral development as playing age-appropriate games. Explore further
Why Isn't It the Year of Gaming? | MediaVillage
In 2009 Mary Meeker presented her annual update covering economic and Internet trends. The title of the presentation was, "Mobile Internet."
Cary Tilds is the Chief Strategy and Operations Officer for Frameplay. At Frameplay, Cary is responsible for leading Strategic Planning, Marketing and Operations. Prior to Frameplay, Cary was the SVP, Corporate Strategy for FordDirect where she led Emergi… read more
A beginner's guide to AI: The difference between video game AI and real AI
Among the most common misconceptions surrounding machine learning technology is the idea that video games dating back to the 1970s and 1980s had built-in "artificial intelligence" capable of interacting with a human user.
If you're curious but in a hurry, video game "AI," in the traditional sense, is not what people refer to in the modern era when they're talking about artificial intelligence. The "bots" in an online multiplayer game, the enemies in a first-person-shooter, and the CPU-controlled characters in old-school Nintendo games are not examples of artificial intelligence, they're just clever programming tricks.
Licensing Mixtape: How Video Games Became A Major Driver for Licensing | licenseglobal.com
According to Newzoo , 2.7 billion play video games. From action games like the "Assassins Creed" series or the light-hearted "Raving Rabbids" franchise, consumers come from all demographics to play all kinds of video games. This vast and diverse fanbase provides ample opportunity for those in the licensing to latch onto the next great brand.
On a recent episode of Licensing Mixtape podcast , License Global spoke to Sarah Buzby, vice president, consumer products, Ubisoft. Buzby shared what makes gaming such fertile ground for licensing and how companies can leverage a growing gaming fanbase to create compelling consumer products.
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