Los Angeles Dodgers’ Mookie Betts catches a fly ball hit by San Francisco Giants’ Mike Yastrzemski during the first inning of a baseball game Sunday, July 26, 2020, in Los Angeles. (AP Photo/Jae C. Hong)
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Los Angeles Dodgers’ Kiké Hernández runs to first base after hitting a ground ball during the eighth inning of a baseball game against the San Francisco Giants, Sunday, July 26, 2020, in Los Angeles. (AP Photo/Jae C. Hong)
In case you are keeping track:
Simulmedia Ramps Up TV-Like Ad Efforts For Video Game Platforms, Hires EA's Madden 07/27/2020
In an effort to build a TV-like advertising business around the still-growing video-gaming industry, TV ad-technology company Simulmedia has hired Electronic Arts’ Dave Madden as executive vice president of games and OTT.
At the same time, Simulmedia has been working with Nielsen to come up with a measurement system to calculate TV-like ratings for video game users -- as well as working with publishers when it comes to incorporating TV commercials into video games.
The Best Video Game Competition TV Shows | PCMag
The Sims Spark’d , which premiered this month on TBS, is one of the strangest TV shows we’ve heard of in a while. The four-episode game show tasks players of EA’s computer people franchise with using the game to create narratives that will be evaluated by a team of judges. The winner walks away with $100,000 when everything’s said and done, which is pretty good for playing computer games.
Obviously Spark’d isn’t the first TV show to try and cash in on the video game craze, but it’s definitely blazing new paths. We decided to dive into the vaults and look at some of the other attempts to bring the arcades to the airwaves, with mixed results. Note that this doesn’t include anything esports related, as that’s a whole different thing.
Competitive video games are growing in Maine | newscentermaine.com
BANGOR, Maine — In normal years, high school athletes across the state would be getting ready to head to training camp in a few weeks before the fall season.
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While the football, soccer, field hockey, volleyball, golf, and cross-country seasons may be in jeopardy this year, one sport can be played during this pandemic and played during just about anything besides a power outage.
The National Federation of High School Sports adopted ESports as a varsity sport and now schools in more than 15 states are competing.
Many things are taking place:
Marketers Experiment With TV Ads in Console Videogames - WSJ
Marketers are putting TV ads in videogames played on consoles, an experiment in trying to reach younger audiences who are watching ever less traditional TV.
In May, for instance, the Turner unit of AT&T's WarnerMedia ran three ad tests within "UFC 3," a fighting game from Electronic Arts Inc. The ads promoted Turner properties: its animated series "Rick & Morty," the sci-fi show "Snowpiercer" and "The Match," a celebrity golf tournament played by Tiger Woods, Phil Mickelson, Tom Brady and Peyton Manning.
Joe Rogan Passes Controversial Remarks on Video Games After Refusing To Work On UFC 4 –
Joe Rogan is the biggest name in the podcast industry, there's no doubt about that. His podcast the 'Joe Rogan Experience' has almost 200 million views/listeners in a month. The former UFC commentator/interviewer has found his true calling in podcasting and hasn't looked back since. But, it seems Mr. Rogan has a problem with video games and he has been very vocal about it.
In a recent podcast with Joe De Sena, he mentions how video games are a problem because they are so much fun and are addictive. Take a look:
Advertisers cannot ignore the social nature of gaming | The Drum
The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage .
Clearly, the current Facebook boycott is front of mind as brands struggle to find new outlets to reach critical audiences in meaningful ways that provide not just a 'safe harbor' for their messages but also measurement, credible viewability data, verifiable engagement, and of course, outcomes like sales.
5 More Terrifying Moments in Non-Horror Video Games
The horror, the horror! Oh, we’re (not) just quoting Apocalypse Now – we’re talking about the genre itself! Horror has seeped into everything, whether it’s action, comedy, sci-fi, fantasy, drama. And it doesn’t seem to be ending anytime soon.
The reality is video games are the biggest sources of this trend. The best way to illicit a reaction out of the player is to jolt them with something scary out of the blue. As such, we are going to take a look at another 5 terrifying moments in video games that were not quite horror, yet embraced aspects of the genre all the same.
Happening on Twitter
@davenewworld_2 Like others seeing this video, we're completely appalled by this event that took place. Postmates d… https://t.co/xSBqP324CR Postmates (from 4,200+ cities & counting) Thu Jul 23 19:07:40 +0000 2020
Video show tense encounter involving woman who refuses to let Postmates driver into Westwood building https://t.co/GbwSSI6Tul ABC7 Fri Jul 24 01:50:25 +0000 2020
Dear White People: When it comes to Black people just living their lives, working, and/or enjoying themselves --… https://t.co/R1CdGMueZe theGrio Fri Jul 24 14:30:01 +0000 2020
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