Alix Earle Brings Back Skinny Jeans In Topless Frame Campaign

On Jan. 23, Frame reintrouced the polarizing trend that divides generations with a modernized silhouette designed in collaboration with TikTok star and purveyor of Gen-Z culture, Alix Earle .

"The Alix" jeans, created with a slim (but stretchy) and high-waisted fit, take center stage in a sexy campaign with a rock-'n'-roll-meets-indie-sleaze vibe photographed by beloved photographer duo Inez and Vinoodh.

Earle, 24, rocks some of her boldest glam looks yet in the images with her platinum blonde hair done up with Brigitte Bardot-level volume and her eyebrows bleached to barely there status.

In one photo, she poses topless, wearing nothing but the coated black skinnies ($148) with tall clog heels. She also models the classic mid-wash denim version ($128) with a striped T-shirt and black pumps.

Both styles are available to shop at Frame stores globally and on the brand's website starting Jan. 23. Starting now until Mar. 31, a portion of sales from "The Alix" jeans will be donated to Habitat for Humanity of Greater Los Angeles in support of the recovery efforts amid the devastating Pacific Palisades wildfires that began on Jan. 7.

Earle has been serving as a muse for Frame, co-created by Erik Torstensson and Jens Grede, since starring in the winter 2024 campaign. Gisele Bündchen and Amelia Gray Hamlin have also starred in past campaigns for the L.A.-based brand.

"Having 'The Alix' skinny jean available at Frame feels like a major milestone moment for me. I've secretly kept a pair in my closet for years, and when I first met with Erik in 2023 to discuss a potential Frame collaboration, I couldn't resist pitching the idea of bringing this classic (although some might say controversial) wardrobe staple back," Earle shares in a press release.

She adds that the design process was "fun" especially because she's "all for making or breaking the rules in fashion."

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