Since their debut in 2015, Twice has become one of the best-selling K-pop girl groups of all time.
From their latest honors at the Billboard Women in Music awards to their high-charting album, extended play and single releases, the group has had continued success throughout their career. On March 10, Twice will release their highly-anticipated mini album, "Ready to Be."
How K-Pop & Alt TikTok Led To A Global Bunny Hat Trend
From dozens of K-pop idols , like TWICE's Chaeyoung and Stray Kids' Seungmin who both donned the animal ear-style beanies from the London fashion label Charles Jeffrey LOVERBOY, to models on the runway, everyone is embracing the bunny hat, which has experienced a surge in visibility.
"It's such a statement piece," says Monica Kim, a former U.S. Vogue editor and stylist for the musician Yaeji, to NYLON. "It grabs your attention right away, which I think is something people really look for now in the TikTok age."
How K-pop Conquered Fashion Week
Every era of fashion has its own stars. In the '90s, it was supermodels. In the aughts, it was actors. Then came the rush of bloggers and influencers.
In recent months, this arrangement has created a runaway nuclear reaction of hype. At the Prada men's show in January, enough screaming Enhypen fans to populate a small Italian town (over 6,000, per a Prada rep) clogged the streets around the Fondazione, signs in hand and phones at the ready.
K-Pop Is Looking at a 'Very Clear Slowdown in Growth,' Says Chairman of BTS Managers HYBE
The genre, which has boomed globally over the past five years, "is not as hot in the market as you might perceive," Bang said. "Globally, it's not occupying much of the market. On the other hand, Latin music and Afrobeat are very rapidly growing.
While he says it's possible the slowdown could be due to BTS' members facing a hiatus due to mandatory service in South Korea's military, "I doubt that," he concluded, which is a reason why the company is acquiring or buying interest in "labels and management companies in America, to be able to ...
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