For many, a vacation is a time to sit back, unwind, and relax. That being said, as much as people like to visit beautiful locales when they've got the time off, the actual act of traveling isn't so fun, especially with a lot of bulky luggage. The co-founders of the luggage startup called "Trunkster" hoped to change this with an innovative new smart suitcase that would make traveling with all your gear and gadgets less annoying and cumbersome.
Jesse Potash and Gaston Blanchet, co-founders of the luggage startup, appeared on "Shark Tank" Season 7, Episode 10 and hoped to raise more money to fulfill purchase orders they received from successful crowdfunding campaigns. With flashy marketing and a pretty solid pitch, the duo was able to wrangle a few offers, but that isn't the whole picture. While at face value, Trunkster seemed to be an innovator looking to disrupt the market, there was much more behind the scenes that would later be revealed after the episode.
Potash and Blanchet sought a $1.4 million investment for 5% of the company, bringing the total valuation for Trunkster to $28 million. Hoping to improve on the tried-and-true design of modern luggage, the duo set out to disrupt the industry.
At first glance, it seemed like they may have been onto something. With innovations like a zipperless roll-top door, USB charging ports, and what the duo described as the world's first self-contained handle scale, it looked like the invention did deliver much of what typical luggage couldn't.
However, issues started to arise when the sharks dug deeper and inquired about the company's $28 million valuation. Shockingly, Potash and Blanchet admitted that they hadn't shipped a single unit, and most of the company's value had been derived from presales via a Kickstarter campaign, along with highly-aggressive revenue projections for the future.
Since the episode aired, there's been no confirmation from either Mark Cuban and Lori Greiner on the deal being finalized, though it's widely speculated that the deal was never officially closed.
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