Friday, March 31, 2023

Gaming Is A Goldmine For Advertisers, But Only If They Put Gamers First | AdExchanger

In such an immersive environment with deeply engaged users, in-game branding needs to feel seamless and authentic to the experience. That means aligning the creative with the context (the storyline or gameplay) as closely as possible to add value and capture attention.

These placements are clearly high-profile with enormous budgets, but the same principle applies to any brand. Gamers are fun people who delight in highly creative, customized and interactive experiences.

Publisher: AdExchanger
Date: 2023-03-29T04:35:40 00:00
Author: AdExchanger Guest Columnist
Twitter: @adexchanger
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Valley gaming wins continue to go up

Of that, $1,081,322,419 came through Clark County. You can see the full breakdown between the Strip, downtown Las Vegas, North Las Vegas, Laughlin, the Boulder Strip, and Mesquite below.

For the fiscal year, which is July 2022 through February 2023, gaming wins are up 5.55% and last year, Nevada set a new annual gaming record bringing in $14.8 billion across the state.

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Publisher: KTNV 13 Action News Las Vegas
Date: 2023-03-28T18:42:52.045
Author: 13 action news abc 13 ktnv tv channel 13 las vegas las vegas nevada las vegas news las vegas tv station las vegas visitors and convention authority lvcva nevada gaming control board
Twitter: @KTNV
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Monthly gaming report: South Shore down almost 4% from a year ago, Nevada up 11.15% | South Lake ...

Nevada's nonrestricted gaming licensees reported a total "gaming win" of $1,237,272,530 for the month of January 2023, according to the Nevada Gaming Control Board's monthly report released today.

For Lake Tahoe's south shore, the "win" revenue was $18,907,128, a 3.89 percent decrease from January 2022. For their fiscal year, revenue win is up by 18.83 percent when compared to the previous period. The South Shore fiscal year-to-date is $179,489,292.

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Publisher: South Tahoe Now
Date: 2023-03-28T00:00:00Z
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ASUS' high-fashion gaming tablet is a must-have for hot dog vendors everywhere | Engadget

Other customizations include the usual abundance of branding on-screen and off. Even the detachable keyboard is themed around Acronym colors, although you might appreciate that touch when it highlights the WASD key combo used by so many first-person shooter games.

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Publisher: Engadget
Date: 5ABD8A078F3356F3A6A8C8643C31FB8F
Author: https www engadget com about editors jon fingas
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