MomTok Is The Apotheosis Of 21st-Century Womanhood

If you're interested in modern beauty standards, the social value of femininity, and the fetishization of mothers in American culture, Hulu's recent reality show The Secret Lives of Mormon Wives is a rich, chaotic product. I watched the entire series in a couple of days, gasping and Googling, shriveling inwardly every time I caught a glimpse of my haggard self in the mirror compared with these lustrous, bronzed, cosmetically enhanced women. The stars of the show are young wives and mothers in Utah who have become notable in a corner of the internet called MomTok; their online side hustles include performing 20-second group dances and lip-syncing to clips from old movies, the financial success of which has helped them eclipse their husbands as earners. As an encapsulation of 21st-century womanhood, it's almost too on the nose: a discordant jumble of feminist ideals, branded domesticity, and lip filler.

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