NobleCon Conference To Stage 'Shark Tank' Event To Promote Enterprises Connected With FAU

BOCA RATON — Three of the four investors featured on the ABC network's ⁘Shark Tank⁘ show will be scrutinizing business ventures associated with Florida Atlantic University in early December.

Kevin O'Leary, Robert Herjavec and Daymond John will be pitched by three businesses either associated with the FAU Tech Runway, student entrepreneurs or university alums. They will do so as the ⁘headliner⁘ moment at NobleCon, an annual financial investment conference held by Noble Capital Markets.

Nico P. Pronk, CEO and president of the Boca Raton -based investment firm, said the idea is to ⁘select three businesses that are going to pitch the sharks on the stage⁘ at the FAU auditorium.

NobleCon has made headlines before with big-name draws to its annual gathering. Last year's event featured a one-hour moderated discussion with former President George W. Bush and Noble Director of Research Michael Kupinski.

Pronk said the idea of a Shark Tank-like event featuring the show's stars originated with a Noble employee who knew an agent for one of the sharks. Pronk said the concept made sense and was perfectly suited for a longtime investor conference, NobleCon, whose theme and objective is to match up early-stage enterprises with investment capital.

The tie-in with a university business program was also an important selling point to the sharks themselves.

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