While the athletics giant has invested heavily in its own digtital channels and physical stores, the retailer is also trying to broaden its ecosystem to its wholesale partners.
NEW YORK — It's a refrain throughout retail's executive ranks that omnichannel shoppers are more valuable than single-channel ones. At Nike in particular, omnichannel shoppers are "at least twice" as valuable as purely online shoppers, according to Daniel Heaf, vice president of Nike Direct.
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