Lost in Space: Activewear brand Vuori brings California cool to NYC as part of U.S expansion

Vuori has opened its first New York City store, in Manhattan's SoHo area. (Photo courtesy of Leandro Justen)

Launched in 2015 as a direct-to-consumer men's brand, Vuori subsequently expanded its offerings to include a women's line in response to overwhelming demand from female consumers. It also expanded into wholesale partnerships with select retailers.